A2 Music Videos

In our original plan we wanted to make our own club scene using lights, actors and props. Realising that this was harder to create than we thought once we started planning it out, we ended up using footage from our chosen artist Galantis's concert that me and my partner attended. This worked out much better as it fitted in with our style of video, had many more people along with proffesional strobe lights and flashing lights.

For most of our shots we ehanced the saturation in order to make the colours more vibrant. Depending on the most dominant colour in the shot, we would enhance that colour. For example, in the picture below, we heightened the saturation and also enhanced the red gain to give it more of a sunset look It also allowed the shops within the shot to stand out more as their lights are more vibrant. I feel that using this technique gives our video a unique feel due to how colourful our shots were to begin with and enhances our EDM image. One fault with enhancing the saturation was when it came to having a shot of me or my partners face in it. If it was put up too high, our faces would turn incredibly orange and look unrealistic, we therefore had to balance it out by altering the blue or green gain to reduce the bright orange.

Me and my partner both loved the image and feel of central London so that was our final location choice. We didn't want to film in typical places such Big Ben, London Bridge or The London Eye as we wanted to avoid the video looking 'touristy'. Instead we chose places that you could possibly only recognise if you have visited that area.     

An example of what we tried to recreate can be seen in Demi Lovatos video for Sorry Not Sorry. She has a few handheld camera shots which we feel really enhances the party atmosphere and vibe of the video. I hoe that by taking notes from this video, our outcome will be the same. https://youtu.be/-MsvER1dpjM

This process I found to be quite different from when I last done it at As. At both As and A2 I researched into my genre and found inspiration from existing films and artists, but only at As did I create a storyboard. Due to specific scenes being needed for a film opening it was vital that we had a plan in place, compared to my music video which was more 'in the moment' scenes, it was easier for me and my partner to not have plans so set in stone. Instead we chose our locations and type of shot we wanted e.g. Panning shot of buildings, and played around with how we wanted it to look.

Once finished presenting our pitch, we then got feedback off of our peers.

Although in our original plan we wanted to show a story of relationships and embracing sexuality, it came more natural to me and my partner to film something more effortless, or to capture shots that were not staged. We found that this style of filming and video was best suited to us. We wanted to represent love, happiness and peace by capturing shots of people demonstrating one of those three elements. As an example we caught a stranger taking a photo for someone else who he had never met (love) and both me and Kira at different times laughing when we didn't know the camera was rolling (happiness). We wanted to show the peaceful and beautiful parts of London which with a deeper meaning, we wanted to show the beautiful parts of life where people are happy and places are peaceful.